How PR Came to Rule Modern Journalism
Wednesday, July 25 2012 at 8:00PM
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The Park Hotel
1 St. Oswald Street
What's the talk about?
“You can’t believe everything you read in the papers.”
Everyone knows this, but few people realise this truism extends far beyond the celebrity pages and gossip columns, and spills into 'real' news. Here, the near-invisible influence of PR companies is often pivotal in deciding what news gets told, and how it gets reported.
By taking a brief look at the history of modern journalism, and using real examples taken from recent headlines, Michael Marshall will show why you really, really can’t believe everything you read in the papers.
Michael Marshall is the co-founder and vice-president of theMerseyside Skeptics Society, appears on the “Skeptics with a K”, and co-hosted the “Righteous Indignation” and “Strange Quarks” podcasts. Michael also headed up the nationally- and internationally-successful 10:23 Campaign against homeopathy, co-organises the QED conference and sporadically writes about the often-unsuspected role of PR in modern media. He was once described by Ben Goldacre as ‘a mighty nerd from Liverpool’. He was also once rather amusingly called a VERY rude word by self-proclaimed psychic Joe Power.